The
brief was a self branding task however we were encouraged to think past just
making a design to go on a business card and to make something that represented
us as an artist. This required looking back on ppp and reflecting on our
practice. My aims for this brief is to not only create a brand that can
potentially be spread across different mediums and works but to create
something that represents me as an artist.
Research
The
first thing I did was to search self branding on behance to get an idea of professionally
finished products, this along with penny’s presentation about her own branding
helped spark ideas in my head. A common theme amongst the branding task was a
separation between the person and the brand so to speak. This is something I
wanted to do myself, not using my name and instead using a made up name that I
can develop in to a brand.
My name is Sophie Wendy Oldham, Wendy means Wander. I
simply put wander into Google translate and switched through until I found
something I liked. I settled on vaeltaa which is wander in Finnish.
I
really enjoy doing hand rendered type and wanted to create something bespoke so
I looked at a book called “Handmade type Workshop” which features many artists
doing small tutorials on various ways of creating hand rendered type. These are
just some of the ones I liked and might try out. I made small notes on the
pictures picking out the detail.
Production
After
taking a long time to think about what it was I wanted to create for pp
the answer I kept coming up with was ‘I don’t know’ so I decided to play on
that and use that as my theme. I don’t know what style id like to
present myself as yet and all I really know about my practice so far is I
really like physical practices so I decided to just recreate my logo in a range
of mediums. Being inspired by all the youtubers mentioned in my ppp blog, I
decided to film the process rather than just show the end result and create a
promotional film of sorts. To do this took planning. I had to plan out the
individual process before hand so I could film it and not have to re do it over
and over. I settled on a few simple ways of recreating y logo and some more
complicated. I also chose photo screen printing and using the vinyl cutter as
the end result of these processes would give me something I could give out in
order to promote myself. Two birds with one stone. The idea is I can show
design studios the video as an introduction to myself.
Conclusion
I
really really like the outcome of this brief. I have something I can hand out
to potential contacts and have also strayed away from a conventional business
card etc. Going down the route of video was quite a challenge as I’m not versed
in video editing software or even really well versed in cameras so it was
difficult but I'm very pleased with the outcome. To develop this further I
would probably spend more time focusing on the video editing to make something
really impressive and feature more and varied processes.
